Starfish LLC

City-funded organization

Starfish LLC is a New York City brand and advertising agency that provides brand strategy, creative development and campaign advertising; per a February 2026 NYC City Record notice, its office is at 138 West 25th Street, New York. Its city work is entirely with the Department of Health and Mental Hygiene: its current $10 million contract, Creative Development of Public Education, was awarded through Competitive Sealed Proposals to create public education and media campaigns (television, radio, out of home, digital ads and collateral) on an as needed basis, and it has held five earlier DOHMH advertising and public education media campaign contracts since 2016, including one specifically for COVID-19 public education advertising. Starfish has been awarded $29.5 million in city contracts since 2016, of which 56% of contract value ($16.5 million across 4 contracts) was awarded without a fresh competitive bid.

Industry (per city contracts)
Professional Services
City contracts (active)
$10,000,000 · 1 contract
Awarded all-time
$29,500,000 · 6 since 2016, incl. expired
Paid to date
$13,531,561
Won without a fresh bid
56% of contract value · $16,500,000 · 4 contracts
Based in
New York, NY

Holds contracts at

City contracts

Registered city contracts, largest first by current contract value (not amount spent): running now, then registered to start later, then ended. Totals count every registered contract. Each line shows its Checkbook contract ID. The tag on each row is how it was awarded (“no-bid” = non-competitive).

Sources