Walton Isaacson LLC

City-funded organization

Walton Isaacson LLC is an advertising and marketing agency founded in 2005 by Aaron Walton and Cory Isaacson with backing from Earvin "Magic" Johnson, according to contemporaneous news coverage; its current headquarters could not be confirmed because the agency's own website was undergoing a rebuild at the time of this research, so no location is stated here. All of Walton Isaacson's registered NYC contracts on Checkbook NYC are with the NYPD: an original "NYPD Recruitment Advertising Media Strategy Services" contract worth about $54 million (2018 to 2022), which news coverage at the time described as aimed at diversifying the department's recruiting pool, and which Checkbook tags as awarded through a competitive RFP; a $5 million renewal (2023 to 2024), tagged by Checkbook as a non-competitive renewal; and a current $700,000 contract, "Renewal # 2: NYPD Recruitment Advertising Media Strategy," also tagged by Checkbook as a non-competitive renewal. Checkbook lists 9% of Walton Isaacson's total city contract value, about $5.7 million across two contracts, as awarded without a fresh competitive bid.

Industry (per city contracts)
Professional Services
City contracts (active)
$700,000 · 1 contract
Awarded all-time
$60,068,110 · 3 since 2017, incl. expired
Paid to date
$14,348,676
Won without a fresh bid
9% of contract value · $5,700,000 · 2 contracts
Based in
New York, NY

Holds contracts at

City contracts

Registered city contracts, largest first by current contract value (not amount spent): running now, then registered to start later, then ended. Totals count every registered contract. Each line shows its Checkbook contract ID. The tag on each row is how it was awarded (“no-bid” = non-competitive).

Sources