West End Residences HDFC, Inc.
City-funded organization
West End Residences HDFC, Inc. now operates as Homeward NYC, a supportive housing nonprofit that began in 1989 with a mixed-age residence on Manhattan's Upper West Side providing transitional housing for homeless young mothers and long-term housing for low-income and homeless older adults, per its own website. It later opened the True Colors Residences in West Harlem (2011) and the Bronx (2015), developed with musician Cyndi Lauper, to serve LGBTQ young adults. Its New York City contracts, $93,712,686 awarded since 2006 ($51,847,494 currently active across 5 contracts as of August 2026, $57,475,825 paid to date) with the Department of Health and Mental Hygiene, Department of Homeless Services, and Department of Social Services, cover congregate supportive housing and Tier II shelter services for homeless families; 58% of contract value was awarded without a fresh competitive bid. Its FY2024 IRS Form 990 (EIN 13-3442001) reported Executive Director Jeannette K Ruffins's compensation at $200,052.
- Industry (per city contracts)
- Human Services
- City contracts (active)
- $51,965,262 · 5 contracts
- Awarded all-time
- $93,830,455 · 21 since 2006, incl. expired
- Paid to date
- $57,617,881
- Won without a fresh bid
- 58% of contract value · $54,765,899 · 16 contracts
- Discretionary funding (FY2009-FY2027)
- $3,000 · 1 awards
- Top officer pay (FY2024)
- $200,052 · Jeannette K Ruffins, Executive Director
- Based in
- New York, NY
Holds contracts at
- Department of Health and Mental Hygiene City agency
- Department of Homeless Services City agency
- Department of Social Services City agency
City contracts
Registered city contracts, largest first by current contract value (not amount spent): running now, then registered to start later, then ended. Totals count every registered contract. Each line shows its Checkbook contract ID. The tag on each row is how it was awarded (“no-bid” = non-competitive).
- NY 15/15 Congregate Supportive Housing Department of Health and Mental Hygiene · CT181620238804760 $23,996,250
- FY27 Time & Money Ext-FWC Shelter West End Intergenerational Department of Homeless Services · CT107120238800384 $17,478,031
- FY25 RQM-West End- Housing Congregate Setting Single Adults Department of Health and Mental Hygiene · CT181620258800257 $5,272,740
- Congregate Supportive Housing Department of Health and Mental Hygiene · CT181620210002087 $4,309,185
- Amendment FY27-SRO Svcs. at 483 West End Ave (40 Units) Department of Social Services · CT106920228802243 $909,056
- PROVIDE TIER II SHELTER SERVICES FOR HOMELESS FAMILIES Department of Homeless Services · CT107120181402289 · ended 2022 $13,367,732
- PROVIDE TIER II SHELTER SERVICES FOR HOMELESS FAMILIES Department of Homeless Services · CT107120070000883 · ended 2011 $9,760,766
- PROVIDE TIER 11 SHELTER SERVICES FOR HOMELESS FAMILIES Department of Homeless Services · CT107120120000378 · ended 2016 $9,231,434
- SHLTR SRVCS-FAMILIES-WEST END INTERGENERATIONAL RESIDENCE Department of Homeless Services · CT107120171407508 · ended 2017 $2,045,399
- FY22 Renewal - Supported Housing Services Department of Health and Mental Hygiene · CT181620228800060 · ended 2024 $1,504,828
Discretionary funding received
City Council discretionary (member-item) awards, largest first. Covers FY2009-FY2027.
- Local DHS · FY2014 $3,000
Officer & key-staff pay
Reportable compensation from this organization's IRS Form 990 (Part VII), latest available filing (FY2024). Includes pay from related organizations where reported; an annual figure, not a running total. Source: ProPublica Nonprofit Explorer.
- Jeannette K Ruffins Executive Director $200,052
- James Campion COO $126,581
- Valerie Sergeyenko CFO $116,423
- Kimberly Marshall Cheif Program Office $107,454
Officer pay over time
Total officer pay changed +44% from FY2020 to FY2024. Top-officer reportable compensation by year (org-paid only), with each year's share of total revenue. Source: ProPublica Nonprofit Explorer 990 filings.
- FY2020 Jeannette K Ruffins · 6.94% of revenue $170,636
- FY2021 Jeannette K Ruffins · 6.88% of revenue $177,303
- FY2022 Jeannette K Ruffins · 6.37% of revenue $174,221
- FY2023 Jeannette K Ruffins · 9.4% of revenue $186,226
- FY2024 Jeannette K Ruffins · 8.73% of revenue $200,052