S2390 (2023-24 session)
NY State bill
Relates to prohibiting private entities from using biometric data for any advertising, detailing, marketing, promotion, or any other activity that is intended to be used to influence business volume, sales or market share or to evaluate the effectiveness of marketing practices or marketing personnel.
- Title
- Relates to the use of biometric data for marketing purposes
- Type
- New York State Senate bill
- Session
- 2023-24 session
- Status
- In Senate Committee
- Latest action date
- 2024-01-03
- In committee
- Consumer Protection
- Introduced
- 2023-01-20
- Law section
- General Business Law
Sponsors
- John C. Liu State Senator, District 16
Heard in committee
- Consumer Protection NY State Senate committee