Malone Creative Group LLC

City-funded organization

Malone Creative Group LLC (operating publicly as "The Group") is a New York City advertising and media-buying agency; its own site describes it as providing "Big-Agency Creative for NYC Government & Brands," including advertising development and media buying and placement. Its city-money relationship spans eight agencies: a DCAS Division of Municipal Supply Service contract ($25.5 million, RFP), a Department of Health and Mental Hygiene "Creative Development of Public Education" contract ($10 million, RFP), a Department of Emergency Management "Notify NYC Campaign FY26-27" contract ($180,000, multiple award) and a Mayoralty "Emergency Executive Order Placement" contract ($140,339, multiple award) are among $35.6 million in active contract value as of August 2026 (4 contracts). All-time it has been awarded $54 million since 2021 across 29 contracts, including two Department of Transportation Vision Zero advertising campaigns ($6.7 million and $3 million, both multiple award), Board of Elections media-distribution and Ranked Choice Voting education contracts ($1.5 million and $900,000, both M/WBE small purchase), a Fire Department lithium-ion battery safety advertising campaign

Industry (per city contracts)
Professional Services
City contracts (active)
$35,640,339 · 3 contracts
Awarded all-time
$71,840,178 · 30 since 2021, incl. expired
Registered to start later
$18,240,000 · 1 contract
Paid to date
$31,136,344
Won without a fresh bid
25% of contract value · $18,240,000 · 1 contract
Based in
New York, NY

Holds contracts at

City contracts

Registered city contracts, largest first by current contract value (not amount spent): running now, then registered to start later, then ended. Totals count every registered contract. Each line shows its Checkbook contract ID. The tag on each row is how it was awarded (“no-bid” = non-competitive).

Sources