Plush Apparel LLC

City-funded organization

Plush Apparel LLC is a Brooklyn apparel and loungewear brand registered at 98 4th Street, Suite 101, Brooklyn, New York, the address given both in a NYC City Record notice for one of its contracts and in its 2021 federal trademark filing for "PLUSH STAY WARM AND STYLISH." According to its retailer brand page on Maisonette, the brand was founded in 2009 by designer Jennifer Kim Newton, became known for fleece-lined tights and leggings, and has since expanded into pajamas, loungewear, and beachwear. In 2020 it was awarded three Department of Citywide Administrative Services contracts, all tagged "Emergency" on Checkbook NYC and together worth $32.4 million (100% of contract value across all 3 contracts, awarded without a fresh competitive bid): "COVID19- Gowns and Masks" ($24,641,725), "(Plush) COVID19 - Various PPE related goods" ($7,712,100), and a $41,200 surgical mask purchase that a NYC City Record notice confirms was an emergency procurement awarded April 29, 2020. All contracts have since expired, and $32.3 million has been paid to date.

Industry (per city contracts)
Goods
City contracts
none active as of 2026-08-22 · $32,395,025 awarded since 2020
Paid to date
$32,292,481
Won without a fresh bid
100% of contract value · $32,395,025 · 3 contracts
Based in
Brooklyn, NY

Holds contracts at

City contracts

Registered city contracts, largest first by current contract value (not amount spent): running now, then registered to start later, then ended. Totals count every registered contract. Each line shows its Checkbook contract ID. The tag on each row is how it was awarded (“no-bid” = non-competitive).

Sources